Home grown label Anurati Saxena started by

Anurati Saxena

The founder.

Designing was never just a career choice—it was a calling I couldn’t ignore. While I struggled with formulas and equations, creativity always felt like home. From handmaking birthday cards to spray-painting my room, I found joy in bringing ideas to life in unexpected ways.

Choosing to pursue design wasn’t easy. It meant going against the grain, hearing “you won’t make it” more times than I can count. But with the support of my parents, I followed my passion all the way to NIFT—Mumbai

The true inspiration behind this brand, though, is my mother. She has always had a gift for styling the simplest things with effortless elegance. No matter the occasion, she stands out—graceful, poised, unforgettable. People often stop her to ask where she shops or how she styles her looks. Her presence is magnetic.

This label carries my name, but it is built on everything I’ve learned from her. She continues to guide me, support me, and inspire every design.

Through each saree, I hope to share the same timeless elegance and quiet confidence that she embodies—woven into every thread, just like her love.